2025

aespa x YouTube Shorts
Promotion of the K-pop group aespa’s new single “Dirty Work” on YouTube. Including a custom effect, exclusive teasers, in-app fandom badges, and promotional creator kits.

Favorite Part: Promotional kits included 4 necklaces, each representing one of the four members. Creators were encouraged to share them with friends and create dance covers together.

The Sims x YouTube Shorts
Collaboration with The Sims celebrating their 25th anniversary on YouTube. Including an interactive effect on Shorts, Yoodle, supporting OOH, a live Creator Collective event, and more.

Favorite Part: Getting to see creators play something that I coded live and in-person.