![](https://freight.cargo.site/t/original/i/aac0e4ffcc8b49356d656c5e04ff353b35f903c3188e15694134b3b118ffb26b/Roux-Title-V2.png)
What is it?
Roux is the pandemic project of two immigrant kids. In short, it was a streetwear company, but we wanted it to be much more.
What did I do?
Product Design, Social Media, Photography, Design, Art Direction, All the Creative Stuff
Roux is the pandemic project of two immigrant kids. In short, it was a streetwear company, but we wanted it to be much more.
What did I do?
Product Design, Social Media, Photography, Design, Art Direction, All the Creative Stuff
![](https://freight.cargo.site/t/original/i/b58af7ee22d1e8a25a079cdaa5588d5833461a1bcc1bc18b9db13a7e0dcf60d8/Heritage-2.gif)
In cooking, a “roux” is the foundation of a sauce
—a simple, but wonderful thing.
We wanted Roux to be not only a clothing brand, but also the foundation for something larger: A reminder of home, of family dinners and lazy Sunday afternoons.
We wanted Roux to be not only a clothing brand, but also the foundation for something larger: A reminder of home, of family dinners and lazy Sunday afternoons.
Roux also offered a set of post card designed to be mailed to forgotten friends and long lost acquaintances. A portion of all proceeds were donated to NAMI (National Alliance on Mental Illness).
![](https://freight.cargo.site/t/original/i/ef642afebfd18ed413eec1f0217a358e2de5fc3ca31be1f599fdf193a66048b4/Resonance-1.jpg)
![](https://freight.cargo.site/t/original/i/d21296e2bdfd7d403a72e7ebd8577c973691a121ecf8a0f9f6625a7e10400a26/127744200_153693213127028_311910036324317621_n---Lisa.jpg)
![](https://freight.cargo.site/t/original/i/cbfd85e4b3db02271d79de821db09e42e841193929902839e4bf536a87a7efcb/Duran-Ableton-Screenshot---Nicolas-Rico-Duran.png)
![](https://freight.cargo.site/t/original/i/4eb9f8eb42d8588faf6b87e8dbbb47f67034f7e4c1c4018b7aeaa155bb0a68b7/59522496763__581783F9-2FDE-4828-8D6A-BF66751F46D0-.jpg)
Roux also featured a section called Stories.
We envisioned it as “company blog” crossed with “letters to the editor” with a hint of early 2000’s internet forum.
We received all kinds of submissions ranging from a cookie receipe to an abstract musical soundscape. You can still read my first post here.
We envisioned it as “company blog” crossed with “letters to the editor” with a hint of early 2000’s internet forum.
We received all kinds of submissions ranging from a cookie receipe to an abstract musical soundscape. You can still read my first post here.