![](https://freight.cargo.site/t/original/i/3d67f01322f15f9ff3f2eb03fc9e09160c652d64336acfd614038a1999dfcae0/Starbucks-Emblem-v4.png)
What is it?
A spec campaign to take a well known truth about Starbucks and turn it into a surprising partnership.
What did I do?
Art Direction, Concept, Illustration, Design
A spec campaign to take a well known truth about Starbucks and turn it into a surprising partnership.
What did I do?
Art Direction, Concept, Illustration, Design
So what bigger way for Starbucks to admit they could use a little help with spelling…
![](https://freight.cargo.site/t/original/i/520a64582302f88e3b7efd5fbb99af2f897fd4eec57317e6ddf3e982b6efc0c6/B-2.png)
![](https://freight.cargo.site/t/original/i/c7020b101d82a2b1e823cd6de6def07060008bfd15338ea1757d399a5a55d9ac/B-3.png)
![](https://freight.cargo.site/t/original/i/dc04b279bd3e05460dd26669cf6085601183af4e0090cece89d941df66392ecd/B-1.png)
…than to sponsor the National Spelling Bee.
![](https://freight.cargo.site/t/original/i/1128ec349c275ed69cf78ae69eda80f3471ee522ac3f441482019e8938bba17c/Starbucks-Announcement-v3.png)
Visual Identity
We wanted to create a unique, instantly recognizable aesthetic that brings the chaotic hand-drawn excitement of school days to life while feeling right for both partners.
![](https://freight.cargo.site/t/original/i/9311853e5ec23b3f72fc55ea25473c7701b5d67101c832342671845a2097a34c/83.png)
![](https://freight.cargo.site/t/original/i/920ae14f4af362ae99ed369b4ade47efe6229d3be0d7b18d6214e7006432ea29/Starbucks-Wall-PSD-Mockup.png)
![](https://freight.cargo.site/t/original/i/363c12a9ae3a08d306c3bc98e90812fd01c06a933e28b16c083c75c28ce5c869/Starbcuks-Pick-Up-v3.png)
![](https://freight.cargo.site/t/original/i/0be67ae250814a332fb4c70b565a5edd1ae861b9ee29862fbfa11fa2e99be33a/Starbcuks-Menu.png)
![](https://freight.cargo.site/t/original/i/0aa8d974acdcde4779fbdfa7a9a606ca3061c6d131607f0b7c15d9b4325b3f26/Starbucks-Cup-Animation-V2-Square-72-min.gif)
![](https://freight.cargo.site/t/original/i/5fc2a2a2e8f7539b61a6c0e2e214ddb0f4c694d0706b6c6c0ee3ec35647d18bd/Starbucks-Cup-Animation-V3-Square-72-min-min.gif)
Mood Board
![](https://freight.cargo.site/t/original/i/c20fbcf173941a1fbb4fdd7034bd8d992092eb0fe50eeea50990241e7a88d4d9/Mood-Board-SB-3.png)
![](https://freight.cargo.site/t/original/i/87578ac6a2bed6197f54755400b700fde20685c00717da520be6d0bf8c3ed450/Mood-Board-SB-4.png)
![](https://freight.cargo.site/t/original/i/d630b9c03b0c87ea72b5959310d7efa4d2fec9074ccb77d5743883d5d3e5338c/Mood-Board-SB-2.png)
![](https://freight.cargo.site/t/original/i/76e48b29112b014d7003bc64931c7d547888a0054b49552a979ee1e651e8b3a6/Mood-Board-SB-1.png)
Activation
As part of the build up to this announcement, Starbucks will covertly change it’s name for a week to drive a media frenzy.
![](https://freight.cargo.site/t/original/i/f3d79e84608991a730fd8ecb44ec13eb4690935a2033f52407619267c227120f/A-1.png)
![](https://freight.cargo.site/t/original/i/66e01437d269d5cf0b49a941125ffe081a39b774989a43074a107684ed395eed/A-3.png)
![](https://freight.cargo.site/t/original/i/90c6508748f52b9a4e5b7f783eea96f6264ef6f371f5da35c27e3f7065262d2c/A-2.png)
![](https://freight.cargo.site/t/original/i/ce8b1f001008ff2fc962d8908638789908013f9badbc8aafbf347b60b1e9af1d/Starbucks-Spelling-Bee-5.12.png)