What was the brief?
Find an unexpected partnership for a well-known brand.
What did I do?
Art Direction, Product Design, Concept
Find an unexpected partnership for a well-known brand.
What did I do?
Art Direction, Product Design, Concept
If you’ve been to Starbucks,
you’ve had your name spelled wrong.
So what if Starbucks sponsored the National Spelling Bee?
First, we quietly mispell Starbucks everywhere.
Then, we announce the partnership on social, with OOH, and in stores across the country.
Lastly, we’ll revitalize Starbucks’ seasonal cups with collector’s edition Spelling Bee cups.
