What was the brief?
Find an unexpected partnership or sponsorship for a well-known brand.
What did I do?
Student Project (Art Direction, Product Design, Concept)
Find an unexpected partnership or sponsorship for a well-known brand.
What did I do?
Student Project (Art Direction, Product Design, Concept)
If you’ve been to Starbucks,
you’ve had your name spelled wrong.
So what if Starbucks sponsored the National Spelling Bee?
In-Store Takeovers
We’ll take advantage of Starbuck’s existing in-store placements to promote the partnership.
Brand Takeovers We’ll quietly mispell the Starbuck’s name everywhere for a week leading up to the announcement to drive people crazy.
