What was brief?
Convince meat lovers to consider meatless meat.
What did I do?
Art Direction, Product Design, Concept
Convince meat lovers to consider meatless meat.
What did I do?
Art Direction, Product Design, Concept
Many countries have beef, chicken, or pork.
Only one country has a tofu turkey.
Only one country has a tofu turkey.
Let's embrace Tofurky’s all-American roots by celebrating all the great things that are found only in America.
The Me(a)t
Classic American works housed in the Met will be reimagined in promotions all around New York City.
Tofurky Pardon
We’ll also bring together two great absurd American traditions: turkey pardons and change.org petitions.
Special Edition Finally, we'll prove Tofurky is all-American, inside and out—by releasing special-edition slices that are dyed red, white, and blue.
