What was the brief?
There wasn’t one, this was a proactive idea to drive awareness and sign ups for NFL Sunday Ticket on YouTube TV.
What did I do?
Art Director
There wasn’t one, this was a proactive idea to drive awareness and sign ups for NFL Sunday Ticket on YouTube TV.
What did I do?
Art Director
Remember when Taylor Swift was first spotted at a Chiefs game?
We spotted the perfect opportunity to introduce new fans to YouTube TV with the ultimate Swiftie accessory: a friendship bracelet.
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In the fastest sprint in YouTube Creative Studio history, we got 1500 bracelets made, signed contracts with a production house and cinematographer, and even snagged approvals from the CEO of YouTube and Taylor Swift herself in just five days. Then, the idea got leaked. And all hell broke loose.
In the fastest sprint in YouTube Creative Studio history, we got 1500 bracelets made, signed contracts with a production house and cinematographer, and even snagged approvals from the CEO of YouTube and Taylor Swift herself in just five days. Then, the idea got leaked. And all hell broke loose.
The day before the shoot, the news started pouring in—forcing all existing plans to be canceled per guidance from Swift’s team. In a final, last-ditch effort, we pitched a charming, but subtle product feature: a special pause icon on YouTubeTV for the game 🫶.
